Sell more cars.
Chase fewer spreadsheets.
Dealer Suite runs your whole yard in one place: stock, enquiries, calls, deals and marketing. Built for Australian dealers, ready the day you sign up.
From the car landing on the lot to the keys handed over
Each part works on its own and better together. Your team learns one screen, not six.
Stock that lists, prices and sells itself
Add a car once. Dealer Suite gets it ready, puts it online everywhere and tells you what it really cost.
- Stock and reconditioning — photos, specs, a prep board for mechanical, detailing and roadworthy, days to frontline.
- True cost and gross — purchase, recon, expenses and floorplan interest on every car, with bulk repricing.
- Marketplace publishing — carsales, Autotrader, Drive, Gumtree, Facebook and Google feeds. Sold cars come off by themselves.
- Online showroom with SEO — a fast, phone-first stock site with finance estimates and Google-ready listings.
Answer every enquiry first, every time
Leads from carsales, your website, Facebook and the phone land in one pipeline with a timer on each one.
- One-tap call, SMS, WhatsApp or email straight from the lead, with notes and follow-ups.
- Website chat with an AI assistant that knows your live stock and books test drives after hours.
- Two-way SMS inbox with templates, campaigns and opt-out handling under the Spam Act.
- Facebook lead ads and automation — forms flow in, get assigned round-robin and followed up on time.
A phone system that coaches your team
Calls ring the right people, get recorded and come back with a score and a tip. No extra dialler to pay for.
- Hotlines and direct lines — ring a team at once or in turn, in the browser or on mobiles.
- Recordings and transcripts on every call, kept with the customer.
- AI call grading against your own checklist, with quotes from the call as evidence.
- iPhone and Android app so the team can call and text from the yard on the dealership's numbers.
Desk a deal in minutes and get it signed on a phone
Drive-away pricing that does the maths, a contract the customer signs on their phone, and the paperwork done.
- Deals and desking — on-road costs, trade-in payout, accessories, warranties and finance repayments.
- E-signed contract of sale, deposits by card and the car held for the buyer automatically.
- Test drives and appointments with licence capture and a drive agreement signed on the spot.
- Trade-ins with RedBook valuations, photos, a damage checklist and offers the customer accepts online.
- Finance and insurance desk — applications, lenders, commission and penetration.
Marketing that runs off your stock
Your cars become content. Your happy buyers become reviews. You see which ads actually sell cars.
- Ad Studio turns a car's photos into a vertical video for Facebook and Instagram in a click.
- Reviews — happy buyers go to Google, unhappy ones reach a manager first.
- Reports and dashboards — gross per car, cost per sale by source, days to sell, team leaderboard.
Everything a dealership runs on
No add-on modules to hunt for. Pick the plan that fits your team.
Stock & recon
Vehicle records, photo galleries, CSV import, prep board, stock health score.
Online showroom
Phone-first stock pages, compare, finance estimates and SEO for every car.
Marketplace publishing
carsales API, Autotrader, Drive and Gumtree feeds, Facebook and Google catalogues.
Enquiries & pipeline
Every lead in one place with source tracking, response timers and spam filtering.
Quick actions
One tap to call, text, WhatsApp, email, note or set a follow-up.
Phone system
Hotlines, direct lines, call recording, voicemail, hold and transfer.
AI call grading
Transcripts and scores against your checklist, with coaching tips.
Phone app
iPhone and Android app for calls, texts and leads on the go.
Website chat + AI
A chat widget that answers from your live stock and captures leads.
SMS inbox
Two-way texting, templates, campaigns, STOP handling.
Test drives & bookings
Bookings, licence capture, signed drive agreements, reminders.
Deals & contracts
Drive-away quotes, e-signed contract of sale, deposits, sale documents.
AU compliance
PPSR, stamp duty, GST and LCT, roadworthy, dealings book, Form 4.
Finance & insurance
Applications, lenders, commission, pre-approval on your website.
Trade-ins & buying
RedBook valuations, offers, wholesale bids and a buying desk.
Service, parts, rentals
Workshop board, job cards, online service booking, parts and loan cars.
Reviews
Review requests by SMS and email with a private feedback gate.
Ad Studio
Auto-made social videos from your stock photos, posted to Facebook and Instagram.
Facebook lead ads
Lead forms flow straight into the CRM, mapped and assigned.
Automation
Follow-up sequences, round-robin assignment, escalation when nobody replies.
Reports & dashboards
Sales and gross, enquiries, stock age, marketing spend, team performance.
REST API & webhooks
Connect your website, DMS or accounting system.
Roles & permissions
Sales Manager, Salesperson, Finance and Reception roles ready to go.
Multiple locations
Run several yards with stock, staff and reports per site.
Made for how cars are sold here
Overseas CRMs make you work around them. Dealer Suite already knows the rules, the forms and the sites your buyers use.
- Stamp duty for every state, GST and Luxury Car Tax worked out on every quote.
- PPSR searches with the certificate saved to the car, and written-off history disclosed on the contract.
- Roadworthy and safety certificates tracked by state name, with expiry alerts.
- Your LMCT and ABN printed on every quote, contract and tax invoice.
- Australian numbers for calls and texts, with Spam Act opt-outs handled for you.
- Prices in dollars, dates the right way round, support in your time zone.
Up and running in a day
Sign up
Choose your web address and plan. Your private CRM is created on the spot, with a 14-day free trial.
Bring your stock
Import a CSV, pull cars from your current website or add them on your phone. The Get started checklist walks you through the rest.
Go live
Switch on your feeds, connect your phone number and add the team. Enquiries start landing the same day.
Help shape Dealer Suite and lock in your price
We are inviting a small group of Australian dealerships to run on Dealer Suite first. In return for honest feedback, founding dealers get:
Your price, locked
Keep your founding price for as long as you stay with us, even when our prices go up.
Hands-on setup
We import your stock and customers, set up your feeds and train your team with you.
A direct line to us
Tell us what your yard needs. Founding dealers' requests go to the front of the queue.
Your dealership in your pocket
Sales staff spend their day on the yard, not at a desk. The Dealer Suite Phone app keeps every call and text on the dealership's numbers and in the customer's history.
- Call and text from the dealership's line, not a personal mobile.
- Leads and follow-ups with a tap, plus notes after each call.
- Photos and stock updated straight from the car.
Frequently asked questions
How long does it take to get going?
Most dealers are live the same day. Sign up, import your stock from a CSV or your current website, connect your phone number and you are taking enquiries. We help you with the import for free.
Do I need to sign a contract?
No. Plans are month to month and you can cancel any time from the billing page. Your first 14 days are free.
Is my data kept separate from other dealers?
Yes. Every dealership gets its own private database and its own file storage. Your customers, stock and deals are never mixed with anyone else's.
Does it work with carsales and Autotrader?
Yes. Dealer Suite pushes your stock to carsales through its inventory API and sends feeds to Autotrader, Drive, Gumtree, Facebook and Google. Sold cars come down automatically.
What does calling and SMS cost?
Calls and texts are billed at cost: what our carrier Twilio charges, with no mark-up from us. An Australian number costs a few dollars a month.
Can I bring my team on their phones?
Yes. The Dealer Suite Phone app for iPhone and Android lets sales staff call, text and update leads from the yard, using your dealership's numbers.
Is it set up for Australian rules?
Yes. GST, Luxury Car Tax, stamp duty for every state, PPSR checks, roadworthy certificates, statutory warranty, your LMCT and ABN on every contract. Government figures are editable because they change every July.
Can I move from my current DMS?
Yes. We import stock, customers and expenses from CSV exports, including EasyCars-style files. Your current website stock can be pulled in directly.
Ready to sell more cars with less admin?
Start your 14-day free trial today. Your own private CRM, set up in minutes. Cancel any time.